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Brand Dilution
Brand diluting is often associated with over use of a brand name to the point where it has lost its impact. This is often done through dramatic price cutting which ends up cheapening the brand. What...
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You don't always have to pay for product.
No, I am not talking about stealing! I am talking about partnership opportunities. If you would like to offer gifts at an upcoming event, why not ask one of your suppliers to share the cost? Many...
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No Visuals
Newspaper or magazine? Book or on-line story? What's the difference between them, and what draws in your attention more? In most cases, the answer is visuals. Your brain is reading and absorbing the...
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The Do's and Don'ts of Holiday Business Gifts
Corporate gift-giving etiquette, especially around the holidays, is much different from personal gift-giving as what may be appropriate in your personal life may be out of bounds in the business...
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